A Multitude of Hope for Job Seekers

No one likes confrontation, but sometimes it’s the only way we can make change happen.  That’s the central thesis of a book I’ve written about the post-recession job market in this country.  It’s not your typical career or job search primer, but is, instead, a novel called A Multitude of Hope.

The book traces the experiences of three out-of-work Baby Boomers as they struggle to find a way through today’s dehumanizing job market.  Along the way, they meet a secret online group of radical activists practicing “economic disobedience” against the all-for-me-and-none-for-you class of corporate America.

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Next Practices for Marketing Job Seekers

The Web is crowded with articles extolling the best practices for finding a new or better job. I've contributed a few of those missives myself. Recently, however, I heard a fellow describe best practices as "stuff that used to work." In other words, by the time something has become a best practice, it's likely also to have become obsolete. What's the alternative? Next Practices.

Next Practices are emerging ideas that have a positive impact on your job search. They are not widely known or even accepted, but that's part of their value. They enable you to stand out from the herd. And, in today's crowded job market, that's an important advantage, in and of itself.

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Using Job Boards in Your Marketing Job Search to Your Best Advantage

No single job board can connect you with all of the open jobs available in your field.  Therefore, to use NASCAR most effectively, you must first learn the 5-to-1 Rule.  This rule states that you have to use five job boards to find a job.  It looks like this:

2GP + 3N = 1GJ


·         2GP means two general purpose job boards, or those that post openings in all professions, crafts and trades.

Read more: Using Job Boards in Your Marketing Job Search to Your Best Advantage

What to Do About Ageism & Sexism in Hiring

Incidents of bias against people over the age of fifty and women are clearly on the rise. These situations are typically viewed as a defect in an organization’s hiring process. The assumption seems to be that the recruiter or the hiring manager who does the interviewing is prejudiced, but the employer is held blameless – consciously or unconsciously –by most people in transition.

If you don’t believe that, consider the fact that countless job seekers would still go to work for an organization with a biased recruiting process if they could find a way around the offending individual. And, that would be a terrible mistake. Basically, they would be substituting the devil they know for the devil they don’t know.

One devil, however, is the same as the other. The way employers treat candidates is exactly the way they treat employees. If the leadership of an organization permits ageism and/or sexism to exist in the recruiting process, you can be sure they will accept or at least condone the same behavior in its day-to-day operations.

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Be a Career Activist, Not a Job Seeker

Most of the people who find themselves in transition these days accept a descriptive label only an employer could love.  They allow themselves to be called a “job seeker.”  Indeed, many actually think of themselves that way.  They are a supplicant for work.

Job seekers stand in long lines at career fairs waiting patiently for thirty seconds with a recruiter who’s going to talk to two or three hundred other supplicants during the event.  They go to corporate career sites and follow the directions for job seekers who are one of several hundred who will apply for each opening posted on the site.  And, they join hundreds of other job seekers who pore over the jobs posted on job boards and social media sites every day.

Read more: Be a Career Activist, Not a Job Seeker

You Can’t Get a Marketing Job By Applying For It

The crowds make it tough even to get noticed, let alone seriously considered by recruiters.  According to urban legend, that’s because they’re lazy, inefficient or both.  And, in the vast majority of cases, that’s a bum rap.  Thanks to the notion of “doing more with less” among many employers, there are now so few recruiters that each one is handling fifty or more open positions.  They have too many resumes to review, too many candidates to interview and too little time to do either in the way they would like.While consumer optimism appears to be up, the job market remains as difficult and competitive as ever.  Many job ads continue to attract dozens and sometimes even hundreds of applications.  Some are from those who are actively in transition, while others are now being submitted by people who already have a job but are looking for something better.Simply applying for a job, therefore, is woefully inadequate, at least if your goal is to get hired.  The more effective course is to see your quest for an opening as an election campaign.  There can only be one winner at the polls, so your job is to ensure that the “voters” – the recruiter, hiring manager and anyone else who will have a say in the decision – pull the lever next to your name.

Read more: You Can’t Get a Marketing Job By Applying For It

Six Steps to Effectively Researching a Prospective Employer

Have a lead on a job and need to learn more about a company? Especially before the interview, knowing their organization and what it does well is a must. Here are some proven methods to effectively research a prospective employer.

1.) Start with the company website. Sure, it sounds obvious, but the company website can be a great place to dig in and learn about a company. their management and the products and services they make. Give extra attention to product and service information, key management and the press or media section of the website. Read at least the several most recent press releases and look for any corporate blogs from senior executives, and especially, anyone related to the department you are seeking to be a part of, to help you understand their culture and what’s most important to the company.

2.) Check for the company's presence in social media. Are they on Twitter, Facebook, Google+, Pinterest? If so, subscribe and connect with them and take note of what they have to say and even message directly to them prior to the interview.

Read more: Six Steps to Effectively Researching a Prospective Employer

U.S. News Announces Best Colleges for 2016

Washington, D.C. – Sept. 9, 2015 – U.S. News & World Report today released the 2016 edition of Best Colleges to help domestic and international students compare the academic quality of U.S.-based schools. The new edition includes data on nearly 1,800 colleges and features rankings of 1,376 schools. Princeton University remains No. 1 in the Best National Universities category, while Williams College once again tops the Best National Liberal Arts Colleges list. The University of California—Berkeley is the No. 1 Top Public School among National Universities.

For the first time, the United States Naval Academy enters the top 10 on the National Liberal Arts Colleges list. The school ties with Claremont McKenna College and Davidson College at No. 9. After 16 years, Johns Hopkins University returns to the top 10 in the National Universities category, tied with the California Institute of Technology at No. 10.

The U.S. News rankings focus on academic excellence, with schools ranked on up to 16 measures of academic quality. The rankings emphasize outcomes, with graduation and retention rates carrying the most weight in the methodology at 30 percent. The top schools all have high six-year graduation rates and strong freshman retention rates:

  • The average six-year graduation rate is 94.5 percent for the top 10 National Universities and 93.1 percent for the top 10 National Liberal Arts Colleges.
  • The average freshman retention rate is 97.3 percent for the top 10 National Universities and 96.7 percent for the top 10 National Liberal Arts Colleges.
  • For comparison, the average six-year graduation rate among all numerically ranked schools on the National Universities list is 72.6 percent, and the average freshman retention rate is 87.2 percent.
  • For comparison, the average six-year graduation rate among all numerically ranked schools on the National Liberal Arts Colleges list is 75.1 percent, and the average freshman retention rate is 86.1 percent.

"Taking into account how well a school supports its students from freshman year through graduation is important," said Brian Kelly, editor and chief content officer at U.S. News. "To find the best fit, students should consider a range of factors, from financial aid offerings and location to campus size and majors. The process can be overwhelming, but our rankings and advice content are a great place to start."

The 2016 edition debuts a Most Innovative Schools list, featuring institutions making inventive improvements in terms of campus life, curriculum, facilities, faculty, students or technology. To help students narrow or broaden their search based on specific needs, Best Colleges also features updated rankings of Best Value Schools and Best Colleges for Veterans, as well as lists including A-plus Schools for B Students, schools with the Most International Students and schools with the Most Economic Diversity. Students seeking a specific career path can consider rankings of the Best Undergraduate Business Programs and Best Undergraduate Engineering Programs.

"We are the only organization that has been ranking schools for over three decades," said Robert Morse, chief data strategist at U.S. News. "Over that time we have improved our information and sharpened our methodology's focus, with one of the biggest updates being a greater consideration of output measurements."

The college ranking categories are based upon the 2010 Carnegie Foundation for the Advancement of Teaching classifications. The Carnegie classification system has been used by U.S. News since the first Best Colleges rankings in 1983, because they are accepted as the basis for classifying schools by most higher education researchers.

In an exclusive arrangement, the launch of the 2016 edition of Best Colleges is being sponsored by Fidelity Investments. For more information about Best Colleges, visit or explore Facebook and Twitter using #BestColleges. To learn more about the U.S. News College Compass, which provides access to the most complete rankings and data, or to order a copy of the "Best Colleges 2016" guidebook (ISBN 978-1-931469-68-5), visit the online U.S. News Store.

U.S. News 2016 Best Colleges Rankings

*For the full list of rankings, visit

Best National Universities

1. Princeton University (NJ)
2. Harvard University (MA)
3. Yale University (CT)
4. Columbia University (NY)
4. Stanford University (CA)
4. University of Chicago (IL)
7. Massachusetts Institute of Technology
8. Duke University (NC)
9. University of Pennsylvania
10. California Institute of Technology
10. Johns Hopkins University (MD)

Best National Liberal Arts Colleges

1. Williams College (MA)
2. Amherst College (MA)
3. Swarthmore College (PA)
4. Bowdoin College (ME)
4. Middlebury College (VT)
4. Pomona College (CA)
4. Wellesley College (MA)
8. Carleton College (MN)
9. Claremont McKenna College (CA) 
9. Davidson College (NC) 
9. United States Naval Academy (MD)

Top Public Schools

National Universities
1. University of California—Berkeley
2. University of California—Los Angeles
3. University of Virginia
4. University of Michigan—Ann Arbor
5. University of North Carolina—Chapel Hill

Liberal Arts Colleges
1. United States Naval Academy (MD)
2. United States Military Academy (NY)
3. United States Air Force Academy (CO)
4. New College of Florida
4. Virginia Military Institute

Best Value Schools

National Universities
1. Princeton University (NJ)
2. Harvard University (MA)
3. Yale University (CT)
4. Stanford University (CA)
5. Massachusetts Institute of Technology

Liberal Arts Colleges
1. Amherst College (MA)
2. Pomona College (CA)
3. Williams College (MA)
4. Soka University of America (CA)
5. Vassar College (NY)