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Marketing Jobs and Marketing Careers: Satisfaction

(US) Salary Levels Linked to Geography
Geographic differences in pay create a management challenge for employers

 

Where you live affects how much you are paid -- most of us have been aware of that for a long time. But a new study quantifies pay difference based on geography. A job that demands a salary of $30,000 nationally can pay as little as $27,180 in Birmingham, Ala., or as much as $36,780 in San Francisco, according to the 2004 Geographic Salary Differentials from Mercer Human Resource Consulting. This represents a pay variation of 32 percentage points — from 9.4% below the national median to 22.6% above.

 

2004 Geographic Salary Differentials for Select US Cities

(For a job with median national salary of $30,000)

City

2004 Area Median

Variance from National Median

San Francisco, CA

$36,780

22.6%

San Jose, CA

$36,720

22.4%

New York, NY

$35,790

19.3%

Los Angeles, CA

$34,110

13.7%

Boston, MA

$33,150

10.5%

Chicago, IL

$33,120

10.4%

Washington, DC

$32,640

8.8%

Seattle, WA

$32,100

7.0%

Philadelphia, PA

$31,830

6.1%

Detroit, MI

$31,680

5.6%

Dallas, TX

$31,590

5.3%

Denver, CO

$31,410

4.7%

Baltimore, MD

$31,410

4.7%

Atlanta, GA

$31,260

4.2%

Houston, TX

$31,230

4.1%

Charlotte, NC

$31,140

3.8%

Minneapolis, MN

$30,780

2.6%

Las Vegas, NV

$30,120

0.4%

Portland, OR

$30,000

0.0%

Indianapolis, IN

$29,850

–0.5%

Richmond, VA

$29,850

–0.5%

Kansas City, MO

$29,820

–0.6%

St. Louis, MO

$29,790

–0.7%

Cleveland, OH

$29,700

–1.0%

Pittsburgh, PA

$29,610

–1.3%

Miami, FL

$29,610

–1.3%

Milwaukee, WI

$29,340

–2.2%

Phoenix, AZ

$29,220

–2.6%

Louisville, KY

$28,710

–4.3%

New Orleans, LA

$28,590

–4.7%

Memphis, TN

$28,200

–6.0%

Omaha, NE

$28,140

–6.2%

Asheville, NC

$28,010

–6.4%

Little Rock, AR

$27,810

–7.3%

Buffalo, NY

$27,690

–7.7%

Mobile, AL

$27,420

–8.6%

Albuquerque, NM

$27,210

–9.3%

Birmingham, AL

$27,180

–9.4%


Each year, Mercer’s study compares local pay rates for more than 175 cities to national medians at different pay levels. The 2004 findings suggest that geographic pay variations are less pronounced, but still evident, at higher pay levels. For a job with a median salary of $60,000 nationally, pay varies from a low of $54,480 (–9.2%) in Little Rock, Ark., to a high of $71,040 (+18.4%) in San Francisco, for a variation of nearly 28 percentage points.

 

Even at $90,000, there are still pay variations by geography. Cities like Buffalo, N.Y., Albuquerque, N.M., and Omaha, Neb., represent the lower end of the pay range at $84,690, $85,320, and $85,410, respectively. Meanwhile, cities like San Francisco, San Jose, and New York hold the top spots at $103,410, $103,230, and $103,050, respectively. Among the cities in Mercer’s study, the pay variance at this salary level is about 21 percentage points.

 

Mercer’s geographic analysis highlights the challenges faced by large employers with employees in multiple locations throughout the US. Sensitive compensation issues can arise when an employee moves from a relatively high-salary area to a relatively low-salary area, or vice versa. Good information on salary variances helps employers handle these situations in a fair and consistent manner.

 

According to Darrell Cira, a senior compensation consultant in Mercer’s Philadelphia office, a review of Mercer’s survey data over the past four years clearly indicates that salaries are growing at different rates around the country.

While salaries in some locations, such as Denver, Colo., have remained consistent over the past four years (approximately 4.5% above the national median), salaries in other locations have moved either closer to or farther from the national median, says Mr. Cira. For example, salaries in Washington, D.C., and Seattle, Wash., have increased several percentage points faster than the national median, while salaries in Buffalo, N.Y. and Portland, Ore. have grown several percentage points slower.

Geographic Salary Differentials over a Four-Year Period for Select US Cities

(For a job with median national salary of $30,000)

City

Median/Variance

2001

2002

2003

2004

San Francisco, CA

$35,820

19.4%

$36,570

21.9%

$36,870

22.9%

$36,780

22.6%

San Jose, CA

$36,390

21.3%

$36,840

22.8%

$36,630

22.1%

$36,720

22.4%

New York, NY

$35,670

18.9%

$35,910

19.7%

$36,060

20.2%

$35,790

19.3%

Washington, DC

$31,410

4.7%

$31,680

5.6%

$32,010

6.7%

$32,640

8.8%

Seattle, WA

$31,392

4.6%

$31,590

5.3%

$31,950

6.5%

$32,100

7.0%

Philadelphia, PA

$31,422

4.7%

$31,560

5.2%

$31,740

5.8%

$31,830

6.1%

Dallas, TX

$30,150

0.5%

$30,420

1.4%

$31,170

3.9%

$31,590

5.3%

Denver, CO

$31,290

4.3%

$31,470

4.9%

$31,290

4.3%

$31,410

4.7%

Baltimore, MD

$30,781

2.6%

$31,050

3.5%

$31,110

3.7%

$31,410

4.7%

Las Vegas, NV

$30,450

1.5%

$30,300

1.0%

$30,150

0.5%

$30,120

0.4%

Portland, OR

$30,810

2.7%

$30,690

2.3%

$30,570

1.9%

$30,000

0.0%

Indianapolis, IN

$30,172

0.6%

$29,370

–2.1%

$29,580

–1.4%

$29,850

–0.5%

Kansas City, MO

$29,610

–1.3%

$29,310

–2.3%

$29,430

–1.9%

$29,820

–0.6%

Pittsburgh, PA

$30,390

1.3%

$29,850

–0.5%

$29,820

–0.6%

$29,610

–1.3%

Milwaukee, WI

$29,160

–2.8%

$29,190

–2.7%

$29,130

–2.9%

$29,340

–2.2%

Louisville, KY

$28,860

–3.8%

$28,980

–3.4%

$28,770

–4.1%

$28,710

–4.3%

Buffalo, NY

$29,070

–3.1%

$28,380

–5.4%

$28,110

–6.3%

$27,690

–7.7%

Birmingham, AL

$26,920

–10.3%

$26,820

–10.6%

$26,850

–10.5%

$27,180

–9.4%


“We’re seeing a differential shift in pay relative to the national market that is undoubtedly a result of supply and demand factors in the geography,” explains Mr. Cira. “Although our study does not identify these local factors, it supports what many hiring managers in these geographies have been saying over the past few years and reinforces the importance of vigilance and year-over-year monitoring of pay levels. Organizations that have not looked at their local pay scales in the past four or five years should review them to make sure salaries and salary scales are still competitive.”

Source: Mercer Human Resource Consulting

 
 

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