Rewarding Employees
Surveyed Workers Give Companies High Marks for Recognizing Staff
The Academy Awards honor Hollywood’s elite, but those
walking the red carpet aren’t the only ones receiving kudos for a job well
done. A new survey suggests there’s no lack of praise around the office,
too. More than three-quarters (76 percent) of employees
surveyed said their companies’ efforts to recognize employee achievements
are at least somewhat effective. Thirty-five percent
believe their companies are very effective at acknowledging staff
contributions.
The survey was developed by The Creative Group, a
specialized staffing service that provides marketing, advertising,
creative and web professionals on a project basis. It was conducted by an
independent research firm and includes responses from 972 men and women 18
years of age or older and employed in professional environments.
Those surveyed were asked, “How effective is
your company at recognizing employee achievements?” Their
responses:
| Very effective |
|
35% |
| Somewhat effective |
|
41% |
| Not very effective |
|
16% |
| Not at all effective |
|
6% |
| Don't know/other |
|
100% |
“Most businesses realize that it takes more than a
steady paycheck to inspire outstanding employee performance,” said Tracey
Fuller, executive director of The Creative Group. “Staff members who know
their contributions make a difference — and are rewarded — are more
engaged and, ultimately, more productive on the job.”
Fuller noted that while many professionals rated their
company’s recognition programs highly, one in five signaled their firms
could use improvement in this area. “Organizations that fail to
adequately acknowledge staff achievements could see rising turnover as the
economy picks up and more job opportunities become available,” she said.
Fuller offered the following tips for recognizing
employee efforts:
- Break the chain. Seasoned
executives often require less encouragement than other workers and, as a
result, may receive infrequent praise from their superiors. If you’re a
manager, don’t pass this behavior along. By regularly recognizing the
efforts of individuals at all levels, you show appreciation and encourage
your team to do the same.
- Make a sincere effort.
Praise needs to be genuine to be effective. Be thoughtful in your
compliments or they will lose their meaning.
- Think outside the bucks.
While money is a powerful motivator, it’s not the only way to acknowledge
extra effort. More affordable options include sending a hand-written
thank-you note, mentioning a star performer in a company newsletter or
staff meeting, or giving the employee an afternoon off.
- Reward the right behavior.
Make sure formal rewards programs are tied to actions that are most
important to the business, such as solving problems or providing superior
customer service.
Source: The Creative Group |