Don’t Just Post a Job, Advertise Respect: Writing a Better Job Posting

There’s been much written and spoken over the past couple of years about the importance of optimizing the candidate experience.  In a highly competitive recruiting market, top performers will always gravitate to where they are treated best.  As a consequence, the organization which gives candidates a distinctive and memorable experience will have a formidable advantage in the War for Talent.

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The Critical First Five Lines of a Job Posting

What do they consider the key facts?  They want to know “what’s in it for them.”  They’re usually employed, so unlike most active job seekers, they have choices, one of which is to stay right where they are.  To be effective, therefore, a job posting’s first five lines must convince talented people to do the one thing we humans most hate to do: change.  That brief introduction must persuade the reader that it’s in their best interests to move from the devil they know – their current boss, employer and commute – to the devil they don‘t know – your employer, a new boss and a different commute.Top talent has the attention span of a gnat.  Although often described as passive, such individuals are almost always interested in career advancement opportunities.  They just have little patience for the typical presentation of information in an online recruitment ad.  They want the key facts and they want they want them right away, not buried somewhere in the pithy paragraphs that describe a job’s requirements and responsibilities.

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Unique Reasons for Leaving Job Don't Change Seriousness of Employee Turnover

Survey Shows Employees Provide Unique, Sometimes Amusing, Reasons for Quitting Their Jobs

A better job opportunity isn't the only reason employees head for the door, a disagreeable office smell, bad lighting and earning too much money also have prompted workers to quit, a survey of 250 U.S. advertising and marketing executives shows conducted by The Creative Group.

Those surveyed were asked, "What is the most unusual reason you've heard of an employee giving for quitting his or her job?"  Following are some of their responses:

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