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Marketing Associations Directory

Marketing associations can be invaluable places to acquire and share knowledge and to network with peers. This list is, by no means, intended to be comprehensive, but instead provides what is, in our judement, the most important and influential associations in the marketing profession today. 

American Marketing Association (AMA)
American Marketing Association

Headquarters: Chicago

A leading marketing association encompassing both business-to-consumer (B2C) and business-to-business (B2B) marketing with a strong emphasis on education and research. The AMA has an especially strong presence in B2C marketing, marketing research and education.


Business Marketing Association (BMA)
Business Marketing Association

Headquarters: Chicago
A division of the Association of National Advertisers (ANA), the BMA is focused exclusively on business-to-business marketing and is a leader in that space.


Direct Marketing Association (DMA)

Direct Marketing Association

Headquarters: New York

The DMA claims to be the “world’s leading independent organization for data driven marketers.” The DMA is the longtime association leader in the direct marketing world.


Internet Advertising Bureau (IAB)
Internet Advertising Bureau (IAB)

While not an association of individual professionals, the IAB has corporate members, but is incredibly influential in the digital marketing space in establishing standards and practices. 

Mobile Marketing Association

Headquarters: New York

The MMA quickly has become a respected association with an impressive who’s who of mobile marketing board of directors from leading brands. Headquartered in New York with regional operations in Europe/Middle East/Africa (EMEA), Latin America (LATAM) and Asia Pacific (APAC), with councils in 17 countries.


Word of Mouth Marketing Association (WOMMA)
Word of Mouth Marketing Association (WOMMA)

Headquarters: Chicago

Focused on word of mouth marketing and social media marketing.