Marketing Recruiters Weigh in on Hiring Trends, Provide Insights for 2013

In the first of a regular series of articles focused on the current state of marketing hiring demand, trends and forecasts, we conducted separate interviews with two highly regarded marketing recruiters. Jerry Bernhardt is the Principal of Bernhart Associates Executive Search LLC, which specializes in direct marketing and digital marketing placement. His firm also regularly conducts widely published surveys on marketing hiring trends. Lynn Hazan is the Principal of Lynn Hazan & Associates, which specializes in marketing, sales and communications placement. Both recruiters handle marketing placement throughout the U.S.  


IDC’s 2013 Predictions for CMOs Have Significant Implications for the Entire Marketing Staff

The Rise of Digital, Social Media, Marketing Automation and Big Data Require New Skill Sets, Increased  Accountability for CMOs and Marketing Staff as well as New Opportunities to Increase the Profile of Marketing within the Organization

In a recent and very compelling Web conference that seemed a lot like a wake up call to CMOs and marketing staff at all levels, IDC analysts Rich Vancil and Kathleen Schaub presented their “2013 Chief Marketing Officer Predictions: Today's CMO Becomes Master of Data.” They provided a very un-Letterman like top ten list of predictions for the year ahead. While the analysis focused on IDC’s recent study of top marketers at B2B tech companies, the results carry implications for all CMOs and staff regardless of industry.


New Study Finds Significant Demand for Creatives and Social Media Professionals in Q1 2013

Nearly 4 in 10 Advertising and Marketing Executives Say Recruiting Creatives is a Challenge

Creative staffing agency, The Creative Group, has released a study that finds high demand for creative professionals. 39 percent of marketing and advertising executives surveyed reported they’re looking to fill design or marketing roles in Q1 2013. Fifty-one percent of advertising executives shared that they plan on hiring, compared to 33% of marketers interviewed.


Best and Worst Cities in the U.S. for Salary Growth (infographic)

Considering relocating or just wondering how the city you work in compares to others in terms of salary growth? The infographic below provides quick insights on the best and the worst cities for salary growth in the United States.


More Than Two-Thirds of Workers Seeking New Employment in 2013

A recently published study by Right Management finds that, for the fourth year, the majority of U.S. and Canadian workers intend to pursue new employment during 2013. Eighty-six percent of employees polled stated their intentions to actively look for a new position outiside their current firm during 2013. Eight percent indicated they may do so and are already actively networking in pursuit of finding their next job.


Starting Salaries for Marketing and Creative Professionals Projected to Rise 3.5% in 2013: Digital Roles Remain Hot

New Study Indicates Average 2013 Raises for Marketing and Creative Professionals

A recently released study conducted by the Creative Group found that starting salaries for marketing and creative professionals are expected to rise an average of 3.5% in 2013. Positions expected to see the greatest gains in base compensation include: interactive creative directors, interaction designers and mobile designers. 

"The growth of online, mobile and social media content has created strong demand for professionals with digital expertise. In fact, many companies and agencies are creating new interactive positions and can't seem to fill them fast enough given the shortage of available skilled talent," said Donna Farrugia, executive director of The Creative Group. "As a result, compensation increases for many digital roles are expected to exceed the industry average."


Study Reveals 2013 Top Six Fast Growing Jobs in 2013

Robert Half / The Creative Group Salary Guides Reveal Tech And Creative Positions With Growing Starting Salaries

A new study conducted by recruter, Robert Half found six areas of job growth, high demand with above average salary increases projected for 2013.  According to their recently released 2013 Salary Guides, a number of positions in the information technology (IT) and creative fields are expected to see above-average salary gains in the coming year. 

"Salaries are rising for candidates who can help organizations leverage new technologies to increase efficiencies, gain business insights and produce superior customer experiences," said John Reed, senior executive director of Robert Half Technology and The Creative Group. "In some cases, there's a shortage of individuals available to fill these highly specialized positions, which is driving up starting compensation levels."


Q4 2012 Marketing Hiring Study Indicates Weakened Digital and Direct Marketing Jobs Outlook

Hiring Freezes Rize, Companies Report Less Hiring to Come, But Hiring Activity Persists for Lower and Mid-Level Marketing Job Seekers

According to recruiter Bernhart Associates Digital and Direct Marketing Hiring Report, digital and direct marketers will not see a major hiring rebond in the fourth quarter of 2012. Most of the hiring in the digital and direct marketing space will be in agency space.

“In terms of job creation, we’re only a few points ahead of a year ago,” said Jerry Bernhart, principal of Bernhart Associates. “Much like the overall US economy, our employment indicators have remained within a narrow range for the past year and a half. “ But according to Bernhart, there is progress on some fronts, “We’d like to see better numbers, but for lower to mid-level job seekers there is plenty of activity out there.”