Employers Have Changed the Definition of Qualified
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Employers Have Changed the Definition of Qualified

Employers have changed the definition of what it means to be qualified for a job. You, however, can’t ignore those implications.  This one change will determine your ability to compete…

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Most B2B Podcasts Suck Far More Than They Should. Eleven Things You Can Do So Yours Doesn’t.
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Most B2B Podcasts Suck Far More Than They Should. Eleven Things You Can Do So Yours Doesn’t.

With podcasts becoming almost mandatory for B2B marketing today, it’s frightening just how bad so many business-focused podcasts are. If I had to point to one overarching description of the…

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Overcoming the Challenges of Finding and Hiring the Right Marketing Candidate

Challenges to find and hiring the right marketing candidate cited by hiring managers: Reviewing resumes 34%Asking the right interview questions 27%Negotiating salaries 12%Creating job descriptions 9%Finding qualified candidates 6%Developing compensation packages 2%Don't know/other 10%  100% "Managers often receive…

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