A new LinkedIn study found that there were 618,000 job departures globally by marketing professionals during 2021 and found that 31% of LinkedIn members who are marketing professionals had changed…
The ANA has a new initiative addressing the shortage of marketing professionals with a new campaign targeting college students with the objective of persuading them to choose marketing as a…
A new report from the ANA and the ANA's Alliance for Inclusive and Multicultural Marketing, “A Diversity Report for the Advertising/Marketing Industry,” combines three recent surveys of ANA and AIMM…
According to Spencer Stuart's recent CMO Tenure Study, the average tenure of a CMO at the top 100 US ad spenders has fallen to 43 months. While that's much better…
It's no secret that LinkedIn Groups as a whole have a well-earned reputation for too often being poorly managed and filled with low quality posts. There are hundreds of magazine…
In this age, the only effective plan for a job search is an integrated job search strategy. Here are some essential components of an integrated job search:(1) Create highly targeted…
Employed job seekers often have an unfair edge in the job market. The fact that they currently have a job gives them a “credibility premium” with employers. Consciously or not,…
A great reference from a former manager can impress a prospective employer and help clinch a new job, however, a bad reference can sink a great opportunity and cause enormous…
Are you a marketer considering going back to college to pursue an MBA and trying to figure out if it's worth it? PayScale studied four popular MBA majors and compared…
One of the first lessons you’re taught in school is to follow the rules when playing a game. The rules ensure that there is a well-defined pathway to victory and…
What’s the alternative? Search budgeting. Focus your job search on a small number of high payoff tactics and perform them in a way that captures 100 percent of their advantages…
The group’s philosophy is both a throwback to the traditional American value of self-reliance and a paean to the power of individual initiative in modern culture. Economic disobedience asks each…
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