- Updated, February 12, 2024
If you post in social media, you want to post on the optimal days and times to best reach your target audiences. We’re going to take a look at the research findings from bit.ly (2020 study) and Sprout Social to give us an idea of best days and times to post to Facebook and X (formerly called Twitter). Of course, these are going to vary in different time zones and your target audience, so we recommend thoroughly testing and only using this information as an input.
Best Days and Times to Post on X (formerly known as Twitter)
bit.ly:
– Monday through Thursday from 1-3pm EST.
– Peak time of the week is Wednesday at 3PM EST.
– Links posted during the week from 1PM – 4PM EST have the highest click throughs.The peak time was Wednesday 3pm. bit.ly finds that traffic starts to pick up around 9am, but recommends waiting to post until 11am.
Sprout Social
– Tuesdays 9 AM – 2 PM; Wednesdays 9 AM – 1 PM; Thursdays 9 AM – 2 PM. (Sprout Social states that they mean times in relationship to local time zones.)
Worst Days and Times to Post on X (formerly known as Twitter)
bit.ly: Friday after 3PM and any day of the week after 8 PM and before 8AM. Weekends are the worst days to post.
Sprout Social: Sundays
Best Days and Times to Post on Facebook
- Best times to post on Facebook:
- Mondays from 8 a.m. to 1 p.m.
- Tuesdays from 8 a.m. to 2 p.m.
- Wednesdays from 8 a.m. to 1 p.m.
- Thursdays from 8 a.m. to noon
- Best days to post on Facebook: Mondays through Thursdays
- Worst days to post on Facebook: Sundays
Best and Worst Days and Times to Post on Tumblr
bit.ly:
Tumbler users respond significantly different than Twitter and Facebook users.
Best Days and Times to Post on Tumbler: 4PM. Postings after 7PM receive more clicks over a 24 hour period than content posted mid-day during the week. Traffic peaks between 7pm-10pm on Monday and Tuesday and Sunday.
Best Day of the Week Post on Tumblr: Tumblr users operate quite different than Facebook and Twitter users. The best time to post on Tumblr is Friday.
