Remote work has become increasingly common for marketing and other office jobs in recent years following the pandemic. In 2023, nearly 13% of full-time employees worked from home and 28% worked a hybrid model[1]. A recent study found that, 98% of US workers expressed a desire to work remotely, at least part-time.[2] Upwork’s Future Workforce Pulse reported that. It’s estimated that by 2025, 32.6 million Americans, nearly 22% of the US workforce, will work remotely. [3]
Remote marketing jobs are among the most popular category of remote jobs today. Many companies are specifically hiring remote marketing professionals. Considering the current tight job market, we think this is likely to continue. Not every marketing position is a fit for remote work, but when it is a fit for a role, the research on remote work has been very positive.
It’s important to note that the definition of “remote work” can vary from employer to employer, so make sure you check or ask for clarification. Some have fully remote positions, while others have partially remote roles.
These statistics indicate a significant shift towards remote work arrangements, which is likely to continue in the coming years. This trend provides ample opportunities for marketing professionals looking for remote jobs.
Estimates on the Amount of Remote Workers in the Workforce
Estimates on the amount of remote jobs is hard to come by as we’re in a period of change. Some companies have pulled back on their remote work policies since the pandemic, but still allow for some remote work.
- Gallup reports that 8 in 10 people work hyrbrid or remote.
- Owl Labs estimates that 26% of workers aged 22 to 65 claim to work remotely at least occasionally.
- Upwork estimates that 26% of the American workforce has worked remotely at least partially, since 2021 (again, the pandemic was the catalyst for remote work).
- Forbes reports that 12.7% of full-time employees work from home; 28.7 work a partially remote hybrid.
- FlexJobs claims that 44% do not allow for work, and only 16% are fully remote.
The bottom line is that the research data is all over the board, and some of it may reflect the mindset of many organization C-levels being uncertain on where they stand when it comes to remote work when we’re not in the midst of a pandemic. In any case, one thing is certain. Many in the workforce desire remote work. MarketingHire will continue you to keep you updated on current research and trends in this area.
Most Popular Industries for Remote Work
The computer and IT sector was the top industry for remote work as of 2023 with marketing ranking second. Project managers, product marketing managers, customer success managers and graphic designers rank high on the list of most popular positions for remote jobs. [4]
Benefits of Remote Work for Employees
Benefits for employees of a remote marketing job include more flexible scheduling, for a greater work-life balance, reduced time and expenses commuting, and studies have found that remote workers have reduced stress and improved mental health since going remote. In fact, 73% of remote workers surveyed stated that remote work helps their work-life balance.[6]
Benefits of Remote Work for Employers
Benefits for employers include reaching a wider talent pool, reduced costs (no costs for office space, related expenses, and equipment), improved retention (studies have shown that remote work can result in higher retention rates) and increased productivity. Employers can save $11,000 per remote employee due to reducing costs of office space, utilities, and other expenses related to office use. [7]
Downsides of Remote Work
While remote marketing jobs have a great deal of positives, like anything else, they also have downsides.
- Some remote workers find that they feel less connected to their coworkers.[3]
- 69% of remote workers surveyed said they felt burnt out by digital communications tools.[5]
- Approximately 60% of companies with remote workers use tracking software on remote employees’ devices. [8]
Remote Marketing Jobs
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WCER Director of Communications & Marketing | University of Wisconsin Madison
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Part-Time Instructor: Corporate Course Instructor for Integrated Marketing | University of California Irvine
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Marketing Consultant - Railway Interchange | Railway Engineering-Maintenance Suppliers Association
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Vice President, Strategic Communications & Marketing | The American Occupational Therapy Association, Inc.
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Business Development & Membership Support Manager- REMOTE | Association of Change Management Professionals
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Data Warehouse Manager (Marketing) Hybrid/Remote | University of California San Francisco
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Adjunct Instructor of Marketing, Beginning Academic Year 2024-2025 (POOL Posting) | Ohio University
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Marketing Account Executive | Marketing General Incorporated (MGI)
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Digital Marketing Producer | University of New Haven
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Senior Specialist, Digital Marketing & Communications | American Dental Hygienists' Association
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Marketing Manager, Miami | Northeastern University
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Marketing Communications Assistant- Hybrid/Remote | University of California San Diego
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Director of Marketing and Communications | Oregon State University
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Enrollment Systems Specialist and Marketing Liaison | Trevecca Nazarene University
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Marketing and Communications Associate - Leave Replacement | The Hewitt School
- WCER Director of Communications & Marketing | University of Wisconsin Madison
- Part-Time Instructor: Corporate Course Instructor for Integrated Marketing | University of California Irvine
- Marketing Consultant - Railway Interchange | Railway Engineering-Maintenance Suppliers Association
- Vice President, Strategic Communications & Marketing | The American Occupational Therapy Association, Inc.
- Business Development & Membership Support Manager- REMOTE | Association of Change Management Professionals
- Data Warehouse Manager (Marketing) Hybrid/Remote | University of California San Francisco
- Adjunct Instructor of Marketing, Beginning Academic Year 2024-2025 (POOL Posting) | Ohio University
- Marketing Account Executive | Marketing General Incorporated (MGI)
- Digital Marketing Producer | University of New Haven
- Senior Specialist, Digital Marketing & Communications | American Dental Hygienists' Association
- Marketing Manager, Miami | Northeastern University
- Marketing Communications Assistant- Hybrid/Remote | University of California San Diego
- Director of Marketing and Communications | Oregon State University
- Enrollment Systems Specialist and Marketing Liaison | Trevecca Nazarene University
- Marketing and Communications Associate - Leave Replacement | The Hewitt School
This is only a small sample of remote marketing jobs posted at MarketingHire. Search MarketingHire for additional remote marketing jobs.
Sources:
1. WFHResearch
2. Buffer
3. Upwork
4. FlexJobs
5. Pew Research
6., Statista
7. The Street
8. Digital
