Personality Tests (FREE)

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The Value of Taking a Personality Test: The Power of Self-Awareness

Self-awareness is a fundamental aspect of personal and professional growth. A greater understanding of ourselves helps us gain greater insight into our strengths, weaknesses, values, and motivations. Equipped with that knowledge, we can make better decisions, improve our relationships with others, and achieve our goals more effectively. It plays a crucial role in personal growth as it enables us to identify areas for improvement and work on personal development. Professionally, it can help us be more effective communicators and managers and also help us to better manage our careers. 

While many of the personality tests you’ll find on the web are purely for entertainment purposes, our lists contain personality tests based on research that can provide you with insights into various aspects of your personality and help us to be more self-aware and better understand our personality traits, preferences, and behaviors. MarketingHire doesn’t have the expertise to create such tests. We see our place as helping you to navigate through the sea of choices to find the best quality personality tests. Best of all, all of the tests on our list are free.

What is a Personality Assessment and How Does it Work?

A personality test is a tool can provide insights into various aspects of an individual’s personality, such as their communication style, decision-making approach, and interpersonal skills. There are several types of personality tests available, including the Myers-Briggs Type Indicator (MBTI), the Big Five Personality Traits model, and the DISC assessment. Personality tests work by presenting individuals with a series of questions or statements that they must respond to. These responses are then analyzed to determine the individual’s personality profile. The results of the test provide valuable information about the individual’s strengths, weaknesses, and preferences, which can be used for personal and professional development.

The Benefits of Taking a Personality Assessment

1. Understanding yourself better: One of the primary benefits of taking a personality assessment is gaining a deeper understanding of oneself. The test results provide insights into one’s personality traits, values, and motivations. This self-awareness allows individuals to make more informed decisions and align their actions with their true selves.

2. Improved decision-making: Personality assessments help individuals understand their decision-making styles and preferences. By knowing their strengths and weaknesses in this area, individuals can make better choices that align with their values and goals. They can also identify potential biases or blind spots that may impact their decision-making process.

3. Better communication with others: Personality assessments provide insights into an individual’s communication style, allowing them to understand how they interact with others. This knowledge can help improve communication skills, as individuals can adapt their approach to better connect with different personality types. By understanding the communication preferences of others, individuals can build stronger relationships and resolve conflicts more effectively.

4. Improved relationships: Self-awareness gained through personality tests can enhance relationships with others. By understanding one’s own strengths and weaknesses, individuals can be more empathetic and understanding towards others. They can also recognize and appreciate the unique qualities of those around them, fostering stronger connections and more meaningful relationships.

5. Career guidance: Personality tests are often used for career guidance purposes. By understanding one’s personality traits and preferences, individuals can identify career paths that align with their strengths and interests. This self-awareness allows them to make informed decisions about their professional development and pursue careers that bring fulfillment and satisfaction.

FREE Personality Tests / Personality Assessment

Keirsey Temperament Sorter

This personality evaluation utilizes the Keirsey Temperament Theory as its foundation, categorizing individuals into four distinct “temperaments”: guardian, idealist, rational, and artisan. The evaluation gauges an individual’s communication style and typical behaviors.

Test Time: 10-15 minutes.

Big Five

The Big Five personality evaluations classify individuals into five distinct personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism. The evaluation determines a preference among these five traits, which can assist in recognizing your learning styles and work preferences.

Test Time: Less than 10 minutes.


The assessment by 16personalities begins with the dichotomies of Myers-Briggs (referenced below), and incorporates archetypes from Jungian theory, along with some elements from the Big Five. This essentially means that by taking this test, you’ll discover whether you lean towards introversion or extroversion. Upon completion, you’ll be assigned one of 16 personality types, each with intriguing names such as “Mediator,” “Commander,” and “Defender.”

Test Time: Less than 15 minutes.

Disc Personality Test

The DISC evaluation is a tool for gauging interpersonal conduct, frequently employed in professional environments designed to help you better understand your work personality. It categorizes our interactions based on four personality types: Drive, Influence, Support, and Clarity.

Test Time: Around 5 minutes.

The Career Personality Profiler 

This assessment explores various career paths that may be suitable for you, taking into account your disposition and personal characteristics. It can assist you in identifying tasks that you enjoy and those that you tend to avoid. Furthermore, it can provide insights into your motivational drivers, how you function within a team, and your approach to solving complex problems. Upon completion of the test, a complimentary summary of your results will be provided.

Test Time: Around 15 minutes.

High5 Test

The HIGH5 test, a complimentary alternative to Gallup’s CliftonStrengths assessment, is designed to help you to identify and cultivate your innate talents in both your personal and professional life.

While the test is primarily intended for individual use, it can also be administered to groups. The insights gained from the test can help you recognize the unique strengths of each team member, empowering them to reach their maximum potential. Additionally, the HIGH5 test can facilitate improved communication and collaboration within your team.

UC Berkeley University Emotional Intelligence Test

The UC Berkeley Emotional Intelligence Test helps you to determine how strong you are at analyzing and interpreting other people’s emotions. It’s a very brief test — it shows you 20 pictures and asks you to identify the meaning of various facial expressions in the images you are shown using a scientifically proven methodology for evaluating your emotional intelligence. Emotional intelligence is, of course, of great importance in your career, and in the workplace, and the ability to correctly size up and understand others emotions is a critical skill in assessing and mitigating conflict.

Test Time: Around 10 minutes.

Caliper Practice Test

The Caliper Test is a popular pre-employment assessment many businesses use. The Caliper Practice Test or Caliper Assessment test is “designed to measure your potential as an employee beyond just your resume. It evaluates 22 different personality traits and cognitive abilities, providing a comprehensive understanding of your professional persona. These traits include but are not limited to leadership potential, problem-solving abilities, time management skills, and interpersonal communication.”

This practice test is the lengthiest test on our list, but it’s worth tacking, especially if you might be taking the Caliper Test. It features approximately 180 multiple-choice questions and personality assessment items. It’s designed for an employer to understand your strengths and areas for development. It is made up of two sections: Abstract Reasoning and Personality. Rather than a traditional score and generates a profile of strengths and areas for development.

Test Time: Around 2 hours.

PI Behavioral Assessment

The Predictive Behavioral Assessment evaluates your inherent behavioral tendencies and requirements, providing insight into your natural behaviors and needs. It forecasts your potential responses in various scenarios, aiding in the identification of your management style and beyond.

Test Time: Less than 10 minutes.

 Via Character Strengths Survey

The VIa Character Strengths Survey is intended to help you identify your personality strengths, prioritize how you use those strengths, improve relationships, better manage stress, and accomplish your goals. We’d venture to say that they over promise a bit, but it is a research based test that appears to have value.

The Entrepreneur Personality Test 

This assessment, from Psychology Today and based on Bill Wanger’s book, The Entrepreneur Next Door, can help you determine how well-suited you are for entrepreneurship. While this test is not based on the kind of scientific studies as the other tests in the list, we still find it has value that many marketing professionals will find valuable.

Test Time: Around 20 minutes.

What Kind of Marketer Are You

Like The Entrepreneur Personality Test, “What Kind of Marketer Are You” isn’t a scientifically researched and developed test, but more in the realm of entertainment. This comes from the DMA out of the UK.

Test Time: 3-5 minutes.

Human Metrics

Human Metrics test is designed to determine what career path is best suited for your personality. It’s based on upon Jung and Myers-Briggs theories and will show you your four-letter personality type. If you have any doubts about your career path, or maybe you’re in college trying to work that out, this test can offer you some insights to consider.

Test Time: 3-5 minutes.


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personality assessment test

Personality Tests (FREE)

The Value of Taking a Personality Test: The Power of Self-Awareness Self-awareness is a fundamental aspect of personal and professional growth. A greater understanding of

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