The Best and Worst U.S. States for Marketing Professionals

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A study by Hennessey Digital analyzed data from the U.S. Bureau of Labor Statistics (2022) to determine the ten best states for marketing careers. At the top of the list was Massachusetts, which had the highest number of marketing job openings, 82.76 per 100,000 people, more than double the national average. Marketing managers in the state make an average of $183,200 per year. New York was in second place with 77.82 marketing job openings for every 100,000 people and marketing managers averaging $212,510. Illinois came in third place with 61.91 jobs per 100,000 people and an average marketing manager annual wage of $193,590. See the full list below.

Rank State Annual Average (Marketing Manager) Annual Average (Marketing Associate) Marketing job openings Count Marketing job openings per 100,000 people Marketing job openings Count 
Massachusetts $183,200 $58,304 5,712 82.76 2.37 
New York $212,510 $66,279 15,208 77.82 1.46 
Illinois $193,590 $58,939 7,888 61.91 2.01 
Delaware $174,430 $89,039 530 54.80 1.48 
Washington $203,090  $82,636 4,920 64.61 1.04 
New Jersey $210,520 $73,427 4,085 45.85 1.45 
Colorado $196,880 $50,365 3,099 54.41 1.71 
Minnesota $188,100 $72,819 2,635 46.96 1.34 
California $201,650 $51,679 22,701 57.39 1.45 
10 Connecticut $162,160 $63,593 1,821 50.97 1.68 
Ten Best States for Marketing Careers

The Three Worst States for Marketers: Limited Opportunities and Low Wages

The study found that the three worst states for marketing professionals, ranking the poorest for wages and opportunities, were Mississippi, West Virginia, and Oklahoma.

For a more thorough breakdown including average salary, total marketers employed by state, see: Average Marketing Salary for All 50 States.


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