The Most in Demand Marketing Skills and Positions of 2022

A new LinkedIn study found that there were 618,000 job departures globally by marketing professionals during 2021 and found that 31% of LinkedIn members who are marketing professionals had changed jobs. Remote work increased by 121% during the year at a significantly higher rate than in APAC and EMEA regions. The most in-demand skill for marketers globally is digital marketing. 

The most in-demand positions in North America for marketing are:

1. Social Media Marketing
2. Marketing Strategist
3. Marketing Manager
4. Online Specialist
5. Product Marketing Manager

The most sought-after skills for marketing professionals in North America are: 

1. Merchandising
2. Event Marketing
3. Digital Marketing
4. Social Media Marketing
5. Property Management

Marketers are increasingly being attracted to large, urban areas. The top five areas are: 

1. New York City Metropolitan Area
2. Los Angeles Area
3. San Francisco Bay
4. Washington DC-Baltimore Area
5. Greater Phoenix Area

Across the three regions LinkedIn studied, they found the top places marketers moved to secure higher salaries are: 

1. Greater Seattle Area 
2. San Francisco Bay Area 
3. Atlanta Metropolitan Area 

The top 5 regions with the highest marketing salaries: 

1. Greater Seattle Area 
2. San Francisco Bay Area
3. Atlanta Metropolitan Area
4. Fayetteville, AR Area
5. Greater Minneapolis / Saint Paul, MN Area

Linkedin’s post featuring their findings can be found here.