The Most in Demand Marketing Skills and Positions of 2022

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A new LinkedIn study found that there were 618,000 job departures globally by marketing professionals during 2021 and found that 31% of LinkedIn members who are marketing professionals had changed jobs. Remote work increased by 121% during the year at a significantly higher rate than in APAC and EMEA regions. The most in-demand skill for marketers globally is digital marketing. 

The most in-demand positions in North America for marketing are:

  1. Social Media Marketing
  2. Marketing Strategist
  3. Marketing Manager
  4. Online Specialist
  5. Product Marketing Manager

The most sought-after skills for marketing professionals in North America are: 

  1. Merchandising
  2. Event Marketing
  3. Digital Marketing
  4. Social Media Marketing
  5. Property Management

Marketers are increasingly being attracted to large, urban areas. The top five areas are: 

  1. New York City Metropolitan Area
  2. Los Angeles Area
  3. San Francisco Bay
  4. Washington DC-Baltimore Area
  5. Greater Phoenix Area

Across the three regions LinkedIn studied, they found the top places marketers moved to secure higher salaries are: 

  1. Greater Seattle Area 
  2. San Francisco Bay Area 
  3. Atlanta Metropolitan Area 

The top 5 regions with the highest marketing salaries: 

  1. Greater Seattle Area 
  2. San Francisco Bay Area
  3. Atlanta Metropolitan Area
  4. Fayetteville, AR Area
  5. Greater Minneapolis / Saint Paul, MN Area

Linkedin’s post featuring their findings can be found here.  

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