A new LinkedIn study found that there were 618,000 job departures globally by marketing professionals during 2021 and found that 31% of LinkedIn members who are marketing professionals had changed jobs. Remote work increased by 121% during the year at a significantly higher rate than in APAC and EMEA regions. The most in-demand skill for marketers globally is digital marketing.
The most in-demand positions in North America for marketing are:
- Social Media Marketing
- Marketing Strategist
- Marketing Manager
- Online Specialist
- Product Marketing Manager
The most sought-after skills for marketing professionals in North America are:
- Merchandising
- Event Marketing
- Digital Marketing
- Social Media Marketing
- Property Management
Marketers are increasingly being attracted to large, urban areas. The top five areas are:
- New York City Metropolitan Area
- Los Angeles Area
- San Francisco Bay
- Washington DC-Baltimore Area
- Greater Phoenix Area
Across the three regions LinkedIn studied, they found the top places marketers moved to secure higher salaries are:
- Greater Seattle Area
- San Francisco Bay Area
- Atlanta Metropolitan Area
The top 5 regions with the highest marketing salaries:
- Greater Seattle Area
- San Francisco Bay Area
- Atlanta Metropolitan Area
- Fayetteville, AR Area
- Greater Minneapolis / Saint Paul, MN Area
Linkedin’s post featuring their findings can be found here.