Marketing Jobs Salary Database (2020)

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The MarketingHire Marketing Jobs Salary Database contains the top and bottom range for a wide range of popular marketing positions in the U.S. It is updated annually and is compiled from taking the top and bottom range for three major US salary survey databases.  When using the database, it is important to keep in mind that salaries reflect a combination of candidate experience, the competitive marketplace for talent (the supply and demand for qualified candidates), location, company size, direct reports managed and other factors. For example, a top, highly experienced job candidate in a role in a large city with a highly competitive market for that role with more open positions than qualified local candidates is likely to be near the top of the salary range whereas a professional with less than two years experience in a role, not in a major city, in a less competitive market with a surplus of qualified candidates is more likely to be at the lower end of the salary range.  The current database was compiled in January 2020. Updates will occur regularly throughout the year. Planned updates include additional roles and average salaries.

Job Categories

ANALYTICS / METRICS POSITIONS

Digital Metrics / Analytics Marketing Manager
Salary Range: $67,000 – $150,000

ADVERTISING POSITIONS 

VP Advertising
Salary Range: $141,000 – $301,000

Advertising Director
Salary Range: $37,000 – $156,000

Digital Advertising Director
Salary Range: $81,000 – $201,000

Director of Advertising & Brand / Brand Director
Salary Range: $111,000 – $201,000

Advertising Manager
Salary Range: $45,000 – $117,000

BRAND POSITIONS

Brand Director
Salary Range: $59,000 – $214,000

Brand Manager
Salary Range: $43,000 – $129,000

Brand Strategist 
Salary Range: $44,000 – $107,000

BUSINESS INTELLIGENCE / BI POSITIONS

BI Director
Salary Range: $94,000 – $194,000

BI Manager
Salary Range: $64,000 – $142,000

COMMUNICATIONS / PR POSITIONS

VP, Communications 
Salary Range: $82,000 – $268,000

Communications Director / Director of Communications
Salary Range: $48,000 – $174,000

PR Director
Salary Range: $41,000 – $162,000

PR Manager
Salary Range: $35,000 – $125,000

PR Assistant
Salary Range: $28,000 – $54,000

PR Associate
Salary Range: $31,000 – $73,000

CONTENT MARKETING / COPYWRITING POSITIONS 

Director of Digital Content
Salary Range: $50,000 – $177,000

Content Marketing Director
Salary Range: $59,000 – $140,000

Content Marketing Manager
Salary Range: $44,000 – $97,000

Content Marketing Strategist
Salary Range: $42,000 – $101,000

Copywriter
Salary Range: $36,000 – $111,000

Digital Copywriter
Salary Range: $36,000 – $111,000

Creative Director
Salary Range: $59,000 – $194,000

Digital Creative Director
Salary Range: $80,000 – $184,000

CRM POSITIONS

Manager, CRM & Loyalty / CRM Manager
Salary Range: $54,000 – $112,000

E-COMMERCE POSITIONS

Director, eCommerce
Salary Range: $61,000 – $172,000

eCommerce Manager
Salary Range: $39,000 – $95,000

GRAPHIC DESIGN POSITIONS

Graphic Design Specialist
Salary Range: $33,000 – $67,000

MARKETING POSITIONS

Chief Marketing Officer (CMO)
Salary Range: $90,000 – $380,000

VP Marketing
Salary Range: $100,000 – $300,000

VP, Sales and Marketing
Salary Range: $60,000 – $380,000

Marketing Director
Salary Range: $59,000 – $167,000

Marketing Manager
Salary Range: $68,000 – $123,000

Regional Marketing Manager
Salary Range: $49,000 – $112,000

VP Marketing Communications
Salary Range: $74,000 – $284,000

Marketing Communications Director
Salary Range: $71,000 – $135,000

Marketing Communications Manager
Salary Range: $45,000 – $88,000

Digital Marketing Director
Salary Range: $66,000 – $187,000

Digital Marketing Manager
Salary Range: $71,000 – $125,000 

MARKETING RESEARCH POSITIONS

VP, Marketing Research
Salary Range: $69,000 – $209,000

Marketing Research Director
Salary Range: $65,000 – $154,000

Marketing Research Manager
Salary Range: $52,000 – $117,000

Marketing Research Analyst
Salary Range: $37,000 – $78,000

MEDIA POSITIONS

Media DIrector
Salary Range: $38,000 – $157,000

PRODUCT MANAGEMENT POSITIONS

VP, Product Management
Salary Range: $117,000 – $281,000

SOCIAL MEDIA POSITIONS

Social Media and Marketing Strategy Manager
Salary Range: $34,000 – $123,000

SEO / SE POSITIONS

SEO Analyst
Salary Range: $36,000 – $70,000

Paid Search Director
Salary Range: $42,000 – $116,000 

Paid Search Manager
Salary Range: $36,000 – $89,000

SEM/SEO Strategist
Salary Range: $34,000 – $95,000

USER EXPERIENCE / UX POSITIONS

Director, UX
Salary Range: $96,000 – $179,000

UX Manager
Salary Range: $71,000 – $176,000

WEB DESIGN / MOBILE APP DESIGN POSITIONS

Mobile App Designer
Salary Range: $38,000-$109,000

Web Designer
Salary Range: $38,000 – $74,000

 
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