The MarketingHire Marketing Jobs Salary Database contains the top and bottom range for a wide range of popular marketing positions in the U.S. It is updated annually and is compiled from taking the top and bottom range for three major US salary survey databases. When using the database, it is important to keep in mind that salaries reflect a combination of candidate experience, the competitive marketplace for talent (the supply and demand for qualified candidates), location, company size, direct reports managed and other factors. For example, a top, highly experienced job candidate in a role in a large city with a highly competitive market for that role with more open positions than qualified local candidates is likely to be near the top of the salary range whereas a professional with less than two years experience in a role, not in a major city, in a less competitive market with a surplus of qualified candidates is more likely to be at the lower end of the salary range. The current database was compiled in January 2020. Updates will occur regularly throughout the year. Planned updates include additional roles and average salaries.
Job Categories
ANALYTICS / METRICS POSITIONS
Digital Metrics / Analytics Marketing Manager
Salary Range: $67,000 – $150,000
ADVERTISING POSITIONS
VP Advertising
Salary Range: $141,000 – $301,000
Advertising Director
Salary Range: $37,000 – $156,000
Digital Advertising Director
Salary Range: $81,000 – $201,000
Director of Advertising & Brand / Brand Director
Salary Range: $111,000 – $201,000
Advertising Manager
Salary Range: $45,000 – $117,000
BRAND POSITIONS
Brand Director
Salary Range: $59,000 – $214,000
Brand Manager
Salary Range: $43,000 – $129,000
Brand Strategist
Salary Range: $44,000 – $107,000
BUSINESS INTELLIGENCE / BI POSITIONS
BI Director
Salary Range: $94,000 – $194,000
BI Manager
Salary Range: $64,000 – $142,000
COMMUNICATIONS / PR POSITIONS
VP, Communications
Salary Range: $82,000 – $268,000
Communications Director / Director of Communications
Salary Range: $48,000 – $174,000
PR Director
Salary Range: $41,000 – $162,000
PR Manager
Salary Range: $35,000 – $125,000
PR Assistant
Salary Range: $28,000 – $54,000
PR Associate
Salary Range: $31,000 – $73,000
CONTENT MARKETING / COPYWRITING POSITIONS
Director of Digital Content
Salary Range: $50,000 – $177,000
Content Marketing Director
Salary Range: $59,000 – $140,000
Content Marketing Manager
Salary Range: $44,000 – $97,000
Content Marketing Strategist
Salary Range: $42,000 – $101,000
Copywriter
Salary Range: $36,000 – $111,000
Digital Copywriter
Salary Range: $36,000 – $111,000
Creative Director
Salary Range: $59,000 – $194,000
Digital Creative Director
Salary Range: $80,000 – $184,000
CRM POSITIONS
Manager, CRM & Loyalty / CRM Manager
Salary Range: $54,000 – $112,000
E-COMMERCE POSITIONS
Director, eCommerce
Salary Range: $61,000 – $172,000
eCommerce Manager
Salary Range: $39,000 – $95,000
GRAPHIC DESIGN POSITIONS
Graphic Design Specialist
Salary Range: $33,000 – $67,000
MARKETING POSITIONS
Chief Marketing Officer (CMO)
Salary Range: $90,000 – $380,000
VP Marketing
Salary Range: $100,000 – $300,000
VP, Sales and Marketing
Salary Range: $60,000 – $380,000
Marketing Director
Salary Range: $59,000 – $167,000
Marketing Manager
Salary Range: $68,000 – $123,000
Regional Marketing Manager
Salary Range: $49,000 – $112,000
VP Marketing Communications
Salary Range: $74,000 – $284,000
Marketing Communications Director
Salary Range: $71,000 – $135,000
Marketing Communications Manager
Salary Range: $45,000 – $88,000
Digital Marketing Director
Salary Range: $66,000 – $187,000
Digital Marketing Manager
Salary Range: $71,000 – $125,000
MARKETING RESEARCH POSITIONS
VP, Marketing Research
Salary Range: $69,000 – $209,000
Marketing Research Director
Salary Range: $65,000 – $154,000
Marketing Research Manager
Salary Range: $52,000 – $117,000
Marketing Research Analyst
Salary Range: $37,000 – $78,000
MEDIA POSITIONS
Media DIrector
Salary Range: $38,000 – $157,000
PRODUCT MANAGEMENT POSITIONS
VP, Product Management
Salary Range: $117,000 – $281,000
SOCIAL MEDIA POSITIONS
Social Media and Marketing Strategy Manager
Salary Range: $34,000 – $123,000
SEO / SE POSITIONS
SEO Analyst
Salary Range: $36,000 – $70,000
Paid Search Director
Salary Range: $42,000 – $116,000
Paid Search Manager
Salary Range: $36,000 – $89,000
SEM/SEO Strategist
Salary Range: $34,000 – $95,000
USER EXPERIENCE / UX POSITIONS
Director, UX
Salary Range: $96,000 – $179,000
UX Manager
Salary Range: $71,000 – $176,000
WEB DESIGN / MOBILE APP DESIGN POSITIONS
Mobile App Designer
Salary Range: $38,000-$109,000
Web Designer
Salary Range: $38,000 – $74,000
This list was published in 2020.
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