ANA Study Finds Women Well-Represented, But a Lack of Diversity in the Advertising / Marketing Profession
Javier Benito, Coca Cola Chief Marketing Officer for North America. Credit: ImageCollect

ANA Study Finds Women Well-Represented, But a Lack of Diversity in the Advertising / Marketing Profession

A new report from the ANA and the ANA's Alliance for Inclusive and Multicultural Marketing, “A Diversity Report for the Advertising/Marketing Industry,” combines three recent surveys of ANA and AIMM…

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The Optimal Job Search Plan is an Integrated One
Job - Jigsaw Puzzle with Missing Pieces. Bright Green Background. Close-up. 3d Illustration.

The Optimal Job Search Plan is an Integrated One

In this age, the only effective plan for a job search is an integrated job search strategy. Here are some essential components of an integrated job search:(1) Create highly targeted…

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Overcoming the Challenges of Finding and Hiring the Right Marketing Candidate

Challenges to find and hiring the right marketing candidate cited by hiring managers: Reviewing resumes 34%Asking the right interview questions 27%Negotiating salaries 12%Creating job descriptions 9%Finding qualified candidates 6%Developing compensation packages 2%Don't know/other 10%  100% "Managers often receive…

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