The ANA has a new initiative addressing the shortage of marketing professionals with a new campaign targeting college students with the objective of persuading them to choose marketing as a…
A new report from the ANA and the ANA's Alliance for Inclusive and Multicultural Marketing, “A Diversity Report for the Advertising/Marketing Industry,” combines three recent surveys of ANA and AIMM…
According to Spencer Stuart's recent CMO Tenure Study, the average tenure of a CMO at the top 100 US ad spenders has fallen to 43 months. While that's much better…
It's no secret that LinkedIn Groups as a whole have a well-earned reputation for too often being poorly managed and filled with low quality posts. There are hundreds of magazine…
In this age, the only effective plan for a job search is an integrated job search strategy. Here are some essential components of an integrated job search:(1) Create highly targeted…
A great reference from a former manager can impress a prospective employer and help clinch a new job, however, a bad reference can sink a great opportunity and cause enormous…
Are you a marketer considering going back to college to pursue an MBA and trying to figure out if it's worth it? PayScale studied four popular MBA majors and compared…
Now, there’s absolutely nothing wrong with attending career fairs, visiting corporate career sites and using job boards and social media sites. But, here’s the hard truth: if you let yourself…
Challenges to find and hiring the right marketing candidate cited by hiring managers: Reviewing resumes 34%Asking the right interview questions 27%Negotiating salaries 12%Creating job descriptions 9%Finding qualified candidates 6%Developing compensation packages 2%Don't know/other 10% 100% "Managers often receive…
As demand for highly coveted marketing skillsets heats up, the importance of writing a great online job posting increases. We've put together some quick tips to ensure your job posts…
The MarketingHire Marketing Jobs Salary Database contains the top and bottom range for a wide range of popular marketing positions in the U.S. It is updated annually and is compiled…
A new study from Accountemps addresses the often asked question of whether or not employers prefer cover letters, and the answer is yes. Mostly. A majority of hiring managers (58%)…
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