The ANA has a new initiative addressing the shortage of marketing professionals with a new campaign targeting college students with the objective of persuading them to choose marketing as a…
A new report from the ANA and the ANA's Alliance for Inclusive and Multicultural Marketing, “A Diversity Report for the Advertising/Marketing Industry,” combines three recent surveys of ANA and AIMM…
According to Spencer Stuart's recent CMO Tenure Study, the average tenure of a CMO at the top 100 US ad spenders has fallen to 43 months. While that's much better…
It's no secret that LinkedIn Groups as a whole have a well-earned reputation for too often being poorly managed and filled with low quality posts. There are hundreds of magazine…
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