Average Marketing Salary by State (US)

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Key Stats for Marketers

Total Number of Marketing Managers Employed in the US

According to the US Bureau of Labor and Statistics (BLS) there are approximately 358,200 (2022) marketing managers (various titles in marketing management) employed in the United States.

Projected Job Growth is Faster Than Average

The typical entry-level education required for a marketing role is a Bachelor’s degree. The BLS projects that marketing manager positions in the US will experience 7 percent growth from 2022 to 2032, which is faster than average for occupations, adding 23,700 new marketing manager positions.

National Average Salary for Marketing Managers 

US Bureau of Labor and Statistics (BLS): $158,280 mean annual wage for marketing managers.
Salary.com $104,118 and $136,027.
Zip Recruiter: The national average marketing manager salary in the US varies between $60,000 and $98,000 annually with the top 10% earning $125,000. 
US News: Marketing Managers made a median salary of $140,040 in 2022. The best-paid 25% made $198,530 that year, while the lowest-paid 25% made $103,060.

* BLS most recent data, May 2022. All other sources are from February 2024.

US States with the Highest Employment Levels for Marketing Managers and Annual Mean Wage for Those States

StateEmploymentEmployment per thousand jobsHourly mean wageAnnual mean wage
Calfornia56,9203.23$ 89.69$ 186,550
New York34,9903.84$ 91.46$ 190,230
Texas31,0302.39$ 66.60$ 138,530
Illinois24,0804.09$ 68.23$ 141,910
Florida14,7601.60$ 72.61$ 151,020
Source: BLS


marketers employed by state in the US

Source: BLS

Percentile Wage Estimates for Marketing Managers (US)

Percentile10%25%50%
(Median)
75%
Hourly Wage$ 36.92$ 49.55$ 67.33$ 95.45
Annual Wage $ 76,790$ 103,060$ 140,040$ 198,530
Source: BLS

Which Areas of the US Pay Marketers the Most

Metropolitan areaEmploymentEmployment per thousand jobsLocation quotient (9)Hourly mean wageAnnual mean wage (2)
San Jose-Sunnyvale-Santa Clara, CA7,3506.542.94$ 113.98$ 237,080
San Francisco-Oakland-Hayward, CA13,8305.782.60$ 100.73$ 209,510
New York-Newark-Jersey City, NY-NJ-PA38,8904.231.91$ 93.41$ 194,290
Trenton, NJ9203.881.75$ 89.87$ 186,920
Fort Collins, CO2401.420.64$ 87.40$ 181,800
Denver-Aurora-Lakewood, CO4,3502.811.26$ 86.32$ 179,540
Bridgeport-Stamford-Norwalk, CT2,5106.392.87$ 86.05$ 178,990
Boulder, CO6903.571.61$ 85.56$ 177,960
San Diego-Carlsbad, CA4,1002.761.24$ 84.68$ 176,130
Washington-Arlington-Alexandria, DC-VA-MD-WV7,3902.441.10$ 84.53$ 175,830
Source: BLS

Marketing Manager Jobs – Total Employment, Annual Mean and Medium Wage and Employment Per 1,000 Jobs Broken Down for All 50 US States Plus Territories

StateEmployment(1)Annual mean wage(2)Annual median wage(2)Employment per 1,000 jobs
Alabama14301346701149100.712
Alaska150108700946600.501
Arizona(8) –140100129550(8) –
Arkansas11301251501150600.922
California569201865501663903.228
Colorado61101771101649902.208
Connecticut60101603301433103.686
Delaware13801751201678503.021
District of Columbia27501734501619203.987
Florida147601510201325601.602
Georgia91201500101363201.977
Guam160(8) –(8) –2.627
Hawaii3301231301092600.552
Idaho800104280960000.998
Illinois240801419101300104.092
Indiana(8) –127650120070(8) –
Iowa24401301901270301.605
Kansas13101379601276300.948
Kentucky20801361901179801.094
Louisiana8001204501020000.433
Maine12801281201180002.102
Maryland48001450501311401.820
Massachusetts135401653801621103.797
Michigan55401297301251501.304
Minnesota77501601101563302.740
Mississippi88096310822700.776
Missouri28501297401133801.012
Montana1801346301175000.373
Nebraska19901144601025902.047
Nevada3720111560819702.636
New Hampshire12001608801399301.820
New Jersey118301848201709802.879
New Mexico4701260401076100.572
New York349901902301724903.841
North Carolina104201447901339802.241
North Dakota1701267301189600.422
Ohio70501414001306801.311
Oklahoma13301342001171900.828
Oregon48101322801261102.538
Pennsylvania100301315901234701.726
Puerto Rico81099640849000.903
Rhode Island7601738101638001.595
South Carolina31501201201070001.462
South Dakota1001437801286700.225
Tennessee73901426601244702.368
Texas310301385301253402.388
Utah51101299001260203.142
Vermont5301290701256301.809
Virgin Islands3080950673300.954
Virginia55801709601633501.441
Washington84001646301473202.466
West Virginia280104390888700.409
Wisconsin22401414901283500.796
Wyoming140(8) –(8) –0.524
Footnotes:
(1) Estimates for detailed occupations do not sum to the totals because the totals include occupations not shown separately. Estimates do not include self-employed workers.
(2) Annual wages have been calculated by multiplying the corresponding hourly wage by 2,080 hours.
(8) Estimate not released.
SOC code: Standard Occupational Classification code — see http://www.bls.gov/soc/home.htm

Data extracted from the BLS database on February 06, 2024

This article will be periodically updated to keep it current.

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