Why the marketing profession remains a stronghold for remote and hybrid work
While the remote work wave continues to recede across most U.S. industries, marketing is proving to be one of the more resilient exceptions. As companies recalibrate their hiring models post-remote boom, marketers still have more flexibility than most—though the picture is more nuanced than it was a year ago.
In 2024, just 13.6% of U.S. marketing job postings were fully remote, according to data from Forbes. That number remained steady throughout the year, hovering between 12% and 15%. In contrast, remote job postings across all sectors—especially those offering six-figure salaries—fell off a cliff. High-paying remote roles declined 33% in Q1 alone, and 89% of jobs over $100,000 now require on-site presence.
Marketing’s Remote Advantage
Even with the broader pullback, marketing roles have held their ground. Projections show that 20% of marketing jobs could be remote by the end of 2025, fueled by ongoing demand for digital-first roles (HRTech Edge).
The jobs most likely to stay remote? Digital marketing specialists, content leads, SEO strategists, and social media managers—all of which continue to see high demand. And new AI-powered roles are emerging too, like AI marketing assistants and prompt engineers, with salaries ranging from $46K to $68K, according to Forbes.
Hybrid Work Appears to Be Here to Stay
While the fully remote category gets most of the attention, hybrid is where marketing is really making its mark. In Q4 2024, 27% of all marketing and creative job listings were hybrid, compared to 15% fully remote (Robert Half). For many, hybrid offers a workable middle ground—flexibility for talent and facetime for leadership.
What’s Next?
The market is evolving—and fast. Remote roles in marketing aren’t vanishing, but they are becoming more selective. Employers are focusing on high-impact, digital-forward positions that justify flexible arrangements. That means marketers looking to stay remote should invest in specialized skills like automation, AI integration, and performance marketing.
For now, marketing remains one of the more future-flexible industries. Just don’t take that flexibility for granted.
