How AI Is Transforming Marketing (2024)
The Transformative Impact of Artificial Intelligence on Marketing: Adapting for Success Artificial intelligence (AI) use has skyrocketed in the last few years. In 2023, AI use among the public increased…
9 Steps to Landing Your First Marketing Job as a Recent College Graduate
Securing your first marketing job as a recent college graduate can be an exciting yet challenging endeavor. Consider it a marketing campaign, and you’re the product. With the right approach…
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How to Compete with Employed Jobseekers When You’re Unemployed
Employed job seekers often have an unfair edge in the job market. The fact that they currently have a job gives them a “credibility premium” with employers. Consciously or not,…
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What’s the Value of an MBA if You’re a Marketing Professional? (infographic)
Are you a marketer considering going back to college to pursue an MBA and trying to figure out if it's worth it? PayScale studied four popular MBA majors and compared…
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Next Practices for Marketing Job Seekers
No less important, Next Practices address the world as it is, not as it has been. They are effective because they are timely and on point. They deal with the…
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Using Job Boards in Your Marketing Job Search to Your Best Advantage
· 3N means three niche sites, one that specializes in your career field, one that specializes in your industry, and one that specialties in the geographical area where you live…
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In the Knowledge Economy the Time for Starting is Now
Now, I understand that some will say experience makes up for a lack of state-of-the-art expertise. That might have been the case when change was slow, but today, it’s not. …
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How to Convey to an Employer That You’ll Excel at a Marketing Job You Want
Employers have changed the definition of what it means to be qualified for a job. You, however, can’t ignore those implications. This one change will determine your ability to compete…
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Understanding and Identifying Your Talents
The challenge for job seekers, therefore, is three-fold: · First, you have to make sure you have correctly identified your talent. Second, you have to make sure you’ve selected…