Career advice for marketers.

Read more about the article You Can’t Get a Marketing Job Just By Applying For It. The Importance of a Job Campaign.
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You Can’t Get a Marketing Job Just By Applying For It. The Importance of a Job Campaign.

What does a job campaign entail?  While there are a wide range of possible tactics, the three most important are: Identifying and connecting with your career constituencies; Developing and delivering…

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Read more about the article How to Follow-Up After a Marketing Job Interview. The Thank You Letter and More
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How to Follow-Up After a Marketing Job Interview. The Thank You Letter and More

One of my wife's friends, who had left the workforce for several years to be a stay-at-home mom, had recently posted on Facebook that she just had a job interview…

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Read more about the article Understanding, Preparing for and Mastering the Behavioral Interview
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Understanding, Preparing for and Mastering the Behavioral Interview

Behavioral interviewing is hot these days and every job seeker should be fluent in handling this type of interview. A behavioral interview is based on the interviewer attempting to discover…

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