Marketing Career Network (MCN) Members List

Marketing Career Network (MCN) Members: 

  • American Association of Advertising Agencies
  • American Association of Inside Sales Professionals
  • American Advertising Federation
  • American Marketing Association Chapters
    • AMA Austin Chapter
    • AMA Baltimore Chapter
    • AMA Chicago Chapter
    • AMA Cincinnati Chapter
    • AMA Dallas - Ft. Worth
    • AMA Washington DC Chapter
    • AMA Detroit Chapter
    • AMA Hampton Roads
    • AMA Jacksonville
    • AMA Milwaukee Chapter
    • AMA Minnesota Chapter
    • AMA New Jersey Chapter
    • AMA New York
    • AMA Pittsburgh Chapter
    • AMA Richmond Chapter
    • AMA San Diego Chapter
    • AMA Silicon Valley
    • AMA Southern California
  • Brand Activation Association
  • Business Marketing Association
  • Business Marketing Association Chicago
  • Council of Public Relations Firms
  • Direct Marketing Association
    • Casino DMA
    • DMA Atlanta
    • DMA Chicago
    • DMA Detroit
    • DMA Northern California
    • DMA Online Network
    • DMA Midwest Chapter
    • DMA Philadelphia Chapter
  • EFFIE Awards
  • Email Experience Council
  • Exhibit & Event Marketers Association
  • GreenBook
  • Hospitality Sales & Marketing Association International
  • Social Networking and Media Association
  • Word of Mouth Marketing Association 
Affiliate Partners:
  • Capitol Communicator

Persuading and Recruiting Top Marketing Talent (for employers and recruiters)

It’s no secret that the War for Talent has morphed into a battle for the best talent.  And, it’s also no secret that the best talent have attributes and characteristics that are different from everybody else.


Optimizing the Job Candidate Experience

Too many employers these days are wearing rose tinted glasses. They think their employment brand is what they say about their values, benefits and work experience. It isn’t. If you look at an organization through the critical lens of top talent, an organization’s brand isn’t words, it’s deeds.


Recruiting Marketing Talent: The One True Source of Hire

A director of recruiting for a major employer made a bold statement the other day.  She said, “I don’t care about source of hire.”  Then, she went on to explain.

rst, it’s important to understand the context of her statement.  While there are many dynamics shaping today’s job market, three are of particular importance when considering source of hire:


Online Reputation, Ability to Demonstrate a Clear Mission Increasingly Important to Employees


According to Spherion Staffing Services’ Emerging Workforce Study conducted by Harris Interactive, high performance employees are becoming increasingly concerned with their employer’s online reputation and social media practices and beliefs. Further, Harris found that many companies have been slow to adapt to changing workforce dynamics, resulting in significant disconnects between employers and employees.